We call our concept a formula because experience tells us, that you all ways get the best results by using a model which has been battle tested and which we know works in practices.
The Massarde formula always works with our clients in the center of attention. Everything which is initiated is initiated to support the client, their business and the defined criterias of success.
In the Massarde formula we have gathered all the elements that are necessary to have in mind when wanting to use the Internet as a sales and marketing channel with maximum success and to get the best ROII*
The elements in the Massarde formula are:
Design, technology
& usability
& usability
Analysis
Vision & criteria of success
Search Engine
Optimisation
Optimisation
Online branding
Hosting &
statistics
statistics
Strategy
Tactics
The client
These elements are connected and influenced by each other, so if excluding one element from the chain the result will have effect in both the statistical data and the over all ROII*
Besides "thinking business" both in the Massarde formula and in the co-operation with our clients we act as single point of contact between our partners and our clients. This way we can make sure that work our partners do is according the agreement and in accordance with the criteria’s for success and not least - we are able to minimize the time our clients have spend on other tings besides their own core competence.
We experience that our formula provides the best results when the clients wants results which are measurable and when they want to maximise return on internet investment.